It’s not just enough to write a book anymore – there’s the film, video game, mobile app, interactive website, TV show, toys and social media. Michelle Duff asks Hollywood go-to man Jeff Gomez why transmedia is the new buzzword.
“The art form is that early on, you’re designing the story to be reinforced in different ways on different media platforms.”
Gomez is one of the original proponents of transmedia storytelling, the idea of creating a narrative that can be told across multiple media for the biggest impact – and which, as Peter Jackson found, involves audience interaction to work.
With the spread of digital media and social networking, creativity no longer exists in a vacuum. The old broadcast model is breaking down, and linear storytelling that only goes one way is no longer enough.
“Write, create, innovate”
Don’t worry about the world ending today…
as it’s already tomorrow in scenic and tranquil ‘little’ New Zealand